When your game is 90% cutscenes (Final Fantasy X on vita)
or nothing but text (press X to read the next line persona 4 golden on vita)
It does not make me care about the characters back story more, it makes me return the game. Yes I like watching videos, but I have a DVD player, Blue ray player, Netflix for videos, and yes I enjoy reading, but I have physical books and a Kindle for that.
When I want to play a game, I want to PLAY a game.
The worst is when the game is just a tech demo of what the controller can do (looking at you Uncharted: Golden Abyss)